Carmela Ocampo
Carmela Ocampo is a visual designer creating compelling brand, campaign and digital experiences.  She works across various industries including beauty, health, and e-commerce.
CLIENT
Kaiser Permanente

PROJECT
Campaign Identity & Design
AGENCY
Accenture, Droga5
ROLE
Visual Designer
TEAM
Creative Direction by Harry Budgen, Kevin Brady, Lacie Johnson, and Jayson Atienza
Design Direction by Jordan Vouga
Copywriting by Nick Romano and Jeff Yonteff



What’s a better idea for health care? This is the question (or moreso the answer) at the heart of Kaiser Permanente’s campaign. Kaiser Permanente offers an easy and stress-free approach to healthcare—from being able to see a specialist down the hall of their hospital, to recieving consistent reminders of when your next appointment is. 

Collaborating closely with the Droga5 and Kaiser Permanente design team, we crafted a campaign that celebrates joy and ease of healthcare through Kaiser Permanente. From snappy headlines with no-brainer questions, to whimsical 3D characters that express the frustrations of health care and Kaiser Permanente’s solutions. Together with my team, I shaped the illustrative design direction and defined the campaign identity. I produced a wide range of print and digital assets.

The campaign went live in October 2025, with over 90 billboard placements across the state of California and Colorado, and TV and film spots airing during high audience volume programs like the 2025 World Series and October film releases.




View full film on Youtube

















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