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CLIENT
Noli

PROJECT
Brand & Motion Identity, Digital Design
AGENCY
Accenture
ROLE
Visual & Motion Designer
TEAM
Creative Direction & Strategy by Sue Tran
Design Direction by Vero Romero
Visual Design with Annie France
Art Direction by Elle Marie
Copywriting by Hillary Cormier

Bronze
61 × 46 x 41 cm
Mumok, Wien
© 2019 Artists Rights Society (ARS),
New York Photo © mumok Museum,
Stiftung Ludwig Wien

Project Summary

Innovative beauty brand Noli is on a mission to remove the guesswork from skincare by matching the perfect products to customers’ needs. Our team reimagined their brand strategy and evolved their brand identity to evoke a clearer focus on the product benefits, consumers’ skincare concerns, and skincare education.

Together with my team, I designed content for social channels, emails, campaigns, and created a website brand video.

*Some photography in mockups belong to their respective owners and are included solely for conceptual visualization.

Conceptual campaign messaging, visuals, and motion direction.

Hero landing page video on the Noli website.

Conceptual social media posts.

New design direction of Noli website.

New design direction of Noli emails.

Redesigned product page on Noli website.

Conceptual loyalty program on Noli website.

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Carmela Ocampo