carmela ocampo

branding

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Field & Stream

A new website direction for a historic hunting and fishing publication.



Historic publication Field & Stream looked to refresh their website after executing an internal rebrand. Utilizing their new brand guidelines, and pulling inspiration from their archival material, I led the design direction for Field & Stream’s new website build. The new website direction balanced Field & Stream’s modern functional needs while maintaining their historic footprint. The color palette is grounded with moments of vibrancy to highlight featured stories, and the typographic system prioritizes legibility for readers.

Agency: Accenture
UI Design: Alex Deckard




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