PROJECT Design Direction YEAR 2023 AGENCY Accenture ROLE Design Direction TEAM UI Design by Alex Deckard
Historic publication Field & Stream looked to refresh their website after executing an internal rebrand. Utilizing their new brand guidelines, and pulling inspiration from their archival material, I led the design direction for Field & Stream’s new website build. The new website direction balanced Field & Stream’s modern functional needs while maintaining their historic footprint. The color palette is grounded with moments of vibrancy to highlight featured stories, and the typographic system prioritizes legibility for readers.