Los Angeles-based Visual Designer
Currently @ Accenture Song

CAT

CLIENT
Caterpillar

PROJECT
Campaign Identity & Design, RFP (won)
YEAR
2024
AGENCY
Accenture
ROLE
Visual Designer
TEAM
Creative Direction by Sue Tran
Visual Design with Jaime Wright
Art Direction by Bethany Schrock
Copywriting by Hillary Cormier

For a pitch RFP, we created a campaign to showcase how Accenture can provide CAT strategy and digital marketing solutions. Our campaign highlighted how CAT provides superior solutions, excellent customer support, and reliable machine parts to customers, in addition to incentivizing customers to purchase CAT approved parts vs purchasing from other sellers. We celebrate CAT’s customers and partners alike, promoting family-friendly events and small businesses on CAT’s website and social media platforms. Through our campaign platform “It All Adds Up”, we position CAT as experts in their industry, knowing the success of their customers’ biggest projects can sometimes hinge on quality of their machines’ smallest parts.

I created key visuals and campaign activation visuals, with channels ranging from email, social, to website. I also supported branding on our promotional video.

Inspired by tool and parts catalogs of the early 2000s, I created key visuals that emphasized the importance and scale of a machine’s smaller parts against the bigger picture of a large project.

Our team ultimately won the pitch and secured a partnership with CAT.

*Some photography in mockups belong to their respective owners and are included solely for conceptual visualization.

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